About Us

Pianovers Meetup #57, Group picture

SGMusic Pte Ltd operates ThePiano.SG, Singapore’s first portal dedicated to the promotion of piano music in Singapore. Through both online and offline initiatives, ThePiano.SG builds a community of piano lovers.

 

 

As Seen On

 

ThePiano.SG’s Activities, and Services

Since SGMusic’s incorporation in 2015, we have evolved from a startup with humble beginnings to a nationally-recognised leader in the field of piano. Through our weekly meetups at Urban Park @ URA Centre, known as Pianovers Meetup, we have provided a platform for ordinary piano lovers, known as Pianovers, who might not otherwise have had the opportunity to know like-minded piano enthusiasts, share their knowledge and experiences, build their own performing profiles, and showcase their talents. This outdoor event also doubles as an activity hub where people connect and bond and reinforce their relationship with one another.

Apart from Pianovers Meetups, we also conduct other ad-hoc events that cover the gamut of areas including lifestyle, social responsibility and education. Pianovers Sailaway is a piano-themed yacht event that sees over 40 people sail in the open sea with four pianos on board. Pianovers Hours is an evening of dinner and music held in a restaurant with a baby grand piano. Both events incorporate the element of lifestyle into piano events. Above all, we at ThePiano.SG believe in social responsibility and nurturing the next generation of piano players. We run a programme known as Pianovers Assist, under which pre-loved pianos are contributed by kind donors and passed to qualified beneficiaries on rotation. 

In addition to conducting events, ThePiano.SG provides a suite of piano-related services, comprising (i) common services like Piano Tuning, Piano Moving and Piano Disposal, Find a Piano Teacher, Buy a New Piano, Online Store with a wide range of piano-themed products and gifts, Pianovers Rewards Card loyalty programme that unlocks exclusive discounts and benefits, as well as Photo Ordering for purchase of high-resolution pictures in our Photo Albums, (ii) advertising services like Email Marketing, Facebook Marketing, and Piano Teacher Listing, and (iii) Events / Occasions services like Hire a Pianist, Pianovers Giveaway, and Book a Yacht with Pianos.

 

ThePiano.SG’s Greater Social Purpose

In line with the objectives above that benefit the individual piano players, there is a greater social purpose to our activities. ThePiano.SG’s activities, especially Pianovers Meetup, is more than simply connecting people via a piano community. We also strengthen the Singapore spirit, and more importantly, build social cohesion and promoting racial harmony. This is achieved through bringing people of different races, languages and religions together and indulging in common music-themed activities in a common space.

Adding to the above, Pianovers School, a programme under which we bring the piano to schools in an effort to allow the students to discover the joy of playing and enjoying music, is also very much in line with values that are inculcated in students as part of Singapore’s education system. Having a child from another school perform on stage allows him to build confidence outside the school’s context and promotes collaboration between different entities in the education system. 

Furthermore, when students play in the common space, they build confidence in themselves. This has the effect of fostering positive relationships with not just their classmates but also their schoolmates at large. All these activities allows the student population to develop the culture of music appreciation, builds a culture of performing and spreads the joy of playing the piano. All these go very much hand in hand with the larger ecosystem that is the national-level piano community.

We were invited by People's Association to be a private operator, and have been licensed as one since August 2017. This was done with the aim of bringing piano closer to the heartlands at the Community Centres.

 

ThePiano.SG’s Feature In Mainstream media

As a testament to the role that ThePiano.SG has played in connecting people in the piano community, we have been featured in Casio Music Circle Newsletter, a publication from Casio Singapore, and comes hot on the heels of our appearance in Challenge Magazine, the publication of the Public Service Division, Prime Minister’s Office, and more recently, another appearance in Singapore’s national daily The Straits Times.

Apart from being featured in print publications, ThePiano.SG has also appeared on television news. We were seen on Channel 5, Channel 8, and Channel NewsAsia.
 

 

Vision

To be the leader in connecting people in the piano community.

 
2018 Apr 07
ThePiano.SG had its first Pop-Up Stall at Suntec Convention Concourse, Level 3. Over two days, a most elaborate stall, complete with the offerings from the Online Store, showcases the wide range of piano-themed products and gifts that ThePiano.SG carries.
2018 Feb 27
It was with great honour that ThePiano.SG was involved in the unveiling of two pianos at Tanjong Pagar Centre on 4 February 2018. We were interviewed, and we are delighted that the interview has appeared in the Tanjong Pagar Centre’s online magazine, Stories By TPC, titled "Music In The Key Of C".
2018 Jan 14

ThePiano.SG Online Store is launched, and now offers an online depository of piano-themed items, ranging from accessories to stationery!

2017 Oct 23

ThePiano.SG was interviewed by Casio Singapore, and was featured in its latest Casio Music Circle Newletter, Issue #3.

2017 Oct 19

Pianovers Meetup is featured in today's Straits Times, Home section - "Casual concert a boon for pianists".

2017 Oct 01

Pianover Rewards is officially launched, and is the only membership card for all your piano needs. Designed by piano lovers for piano lovers, this card unlocks exclusive discounts and benefits for Pianovers. You can now complement your musical journey with the wide range of products and services offered by our carefully-curated panel of merchants.

2017 Sep 22

The term "Pianovers", registered as from 06 Apr 2017, is now officially trademarked (40201705962S).

2017 Sep 13

Pianovers Assist aims to help people in the community who do not have the financial resources or who are currently receiving financial assistance. As a beneficiary, the piano is yours to enjoy for 6 months free. The piano will be received by the next beneficiary after 6 months of use by the current beneficiary. Let's spread the joy of helping more people!

2017 Sep 10

The first collaboration between ThePiano.SG and Yamaha Music Singapore in bringing piano lovers together at Suntec Convention Centre saw a huge crowd turning up to perform, connect, and bond.

2017 Aug 31

ThePiano.SG Logo, registered as from 06 Apr 2017, is now officially trademarked (40201705963X).

2017 Aug 23

ThePiano.SG is now registered with People's Association as a Private Operator, and can contract or be invited to quote / tender for courses / learning programmes at the Community Centres / Clubs (CCs) and Residents' Commitee (RC) Centres.

2017 Aug 20

Pianovers Recital celebrates with Pianovers the 1st Anniversary of Pianovers Meetup. At ThePiano.SG, we are excited about assisting fellow pianists progress in their pursuit of their musical passion. We take delight in seeing aspiring pianists take to the stage and realise their dreams of performing at a recital. Indeed, we are happy to bring ordinary pianists to a bigger stage.

2017 Aug 18

In hopes of providing meaningful second life to used digital pianos, ThePiano.SG has partnered with Yamaha Music Asia on our piano donation program, Pianovers Assist, for those in needs, marking the first collaboration between both to help the people in the community who do not have the financial resources or who are currently receiving financial assistance to have access to pianos to pursue their dreams of playing the piano.

2017 Aug 02

Pianovers Meetup, a social initiative by ThePiano.SG, is featured in the Jul/Aug issue of Challenge - magazine of the Singapore Public Service. Challenge is the only publication that is distributed Public Service-wide, under the Public Service Division, Prime Minister's Office. Challenge is distributed to about 120,000 public officers. 

2017 Jul 17

At the invitation of Zhonghua Primary School, we shared with the entire school population during its 7:30am Assembly about how Pianovers Meetup (i) connects people in the piano community, (ii) spreads the joy of playing the piano, (iii) helps children to sustain and build their interest and passion in piano, and (iv) strengthens the Singapore spirit, builds social cohesion, and promotes racial harmony.

2017 Jun 17

Pianovers Hours offers an evening of piano music over dinner, bringing Pianovers more intimately together than before. It comprises playing on a white grand piano, Mini-Recital, Main-Course Dinner, Free-flow drinks, Speaker Sharing, and a Recital Showcase that gives one performer the opportunity to play a 30-min repertoire.

2017 Apr 21

ThePiano.SG led a large group of Pianovers to attend Adam Gyorgy's concert, marking our first formal concert outing. 

2017 Apr 09

We are honoured to have Adam Gyorgy, world-renowned Steinway artist, gracing our Pianovers Meetup #33 on 09 Apr 2017. There was a huge turnout at the Meetup, and lots of interaction between Adam and the piano community. They shared many pictures and videos about Adam, and created a lot of buzz before his Concert on 21 Apr 2017.

2017 Mar 25

ThePiano.SG officially launched "Discuss", a forum platform, so that everyone can now participate in the discussions related to a wide array of piano topics.

2017 Mar 12

We recorded our highest attendance for Pianovers Meetup, with about 50 Pianovers, in Pianovers Meetup #30.

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