SGMusic Pte Ltd operates ThePiano.SG, Singapore’s first piano portal dedicated to the promotion of piano music in Singapore, and leads the largest local piano community of piano lovers in Singapore.
Closely followed by 10,000 piano lovers on our Facebook Page, we have conducted 101 Pianovers Meetup to date, showcased a total of 2,132 public performances, comprising 1,364 unique pieces played by 331 Pianovers, and clocking a whopping total performance time of 291,136 seconds.
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ThePiano.SG’s Activities, and Services
Since SGMusic’s incorporation in 2015, we have evolved from a startup with humble beginnings to a nationally-recognised leader in the field of piano. Through our weekly meetups at Urban Park @ URA Centre, known as Pianovers Meetup, we have provided a platform for ordinary piano lovers, known as Pianovers, who might not otherwise have had the opportunity to know like-minded piano enthusiasts, share their knowledge and experiences, build their own performing profiles, and showcase their talents. This outdoor event also doubles as an activity hub where people connect and bond and reinforce their relationship with one another.
Apart from Pianovers Meetups, we also conduct other ad-hoc events that cover the gamut of areas including lifestyle, social responsibility and education. Pianovers Sailaway is a piano-themed yacht event that sees over 40 people sail in the open sea with four pianos on board. Pianovers Hours is an evening of dinner and music held in a restaurant with a baby grand piano. Both events incorporate the element of lifestyle into piano events. Above all, we at ThePiano.SG believe in social responsibility and nurturing the next generation of piano players. We run a programme known as Pianovers Assist, under which pre-loved pianos are contributed by kind donors and passed to qualified beneficiaries on rotation.
In addition to conducting events, ThePiano.SG provides a suite of piano-related services, comprising (i) common services like Piano Tuning, Piano Moving and Piano Disposal, Find a Piano Teacher, Buy a New Piano, Online Store with a wide range of piano-themed products and gifts, Pianovers Rewards Card loyalty programme that unlocks exclusive discounts and benefits, as well as Photo Ordering for purchase of high-resolution pictures in our Photo Albums, (ii) advertising services like Email Marketing, Facebook Marketing, and Piano Teacher Listing, and (iii) Events / Occasions services like Hire a Pianist, Pianovers Giveaway, and Book a Yacht with Pianos.
ThePiano.SG’s Greater Social Purpose
In line with the objectives above that benefit the individual piano players, there is a greater social purpose to our activities. ThePiano.SG’s activities, especially Pianovers Meetup, is more than simply connecting people via a piano community. We also strengthen the Singapore spirit, and more importantly, build social cohesion and promoting racial harmony. This is achieved through bringing people of different races, languages and religions together and indulging in common music-themed activities in a common space.
Adding to the above, Pianovers School, a programme under which we bring the piano to schools in an effort to allow the students to discover the joy of playing and enjoying music, is also very much in line with values that are inculcated in students as part of Singapore’s education system. Having a child from another school perform on stage allows him to build confidence outside the school’s context and promotes collaboration between different entities in the education system.
Furthermore, when students play in the common space, they build confidence in themselves. This has the effect of fostering positive relationships with not just their classmates but also their schoolmates at large. All these activities allows the student population to develop the culture of music appreciation, builds a culture of performing and spreads the joy of playing the piano. All these go very much hand in hand with the larger ecosystem that is the national-level piano community.
We were invited by People's Association to be a private operator, and have been licensed as one since August 2017. This was done with the aim of bringing piano closer to the heartlands at the Community Centres.
ThePiano.SG’s Feature In Mainstream media
As a testament to the role that ThePiano.SG has played in connecting people in the piano community, we have been featured in Casio Music Circle Newsletter, a publication from Casio Singapore, and comes hot on the heels of our appearance in Challenge Magazine, the publication of the Public Service Division, Prime Minister’s Office, and more recently, another appearance in Singapore’s national daily The Straits Times.
To be the leader in connecting people in the piano community.
ThePiano.SG Online Store is launched, and now offers an online depository of piano-themed items, ranging from accessories to stationery!
ThePiano.SG was interviewed by Casio Singapore, and was featured in its latest Casio Music Circle Newletter, Issue #3.
Pianovers Meetup is featured in today's Straits Times, Home section - "Casual concert a boon for pianists".
Pianover Rewards is officially launched, and is the only membership card for all your piano needs. Designed by piano lovers for piano lovers, this card unlocks exclusive discounts and benefits for Pianovers. You can now complement your musical journey with the wide range of products and services offered by our carefully-curated panel of merchants.
The term "Pianovers", registered as from 06 Apr 2017, is now officially trademarked (40201705962S).
Pianovers Assist aims to help people in the community who do not have the financial resources or who are currently receiving financial assistance. As a beneficiary, the piano is yours to enjoy for 6 months free. The piano will be received by the next beneficiary after 6 months of use by the current beneficiary. Let's spread the joy of helping more people!
The first collaboration between ThePiano.SG and Yamaha Music Singapore in bringing piano lovers together at Suntec Convention Centre saw a huge crowd turning up to perform, connect, and bond.
ThePiano.SG Logo, registered as from 06 Apr 2017, is now officially trademarked (40201705963X).
ThePiano.SG is now registered with People's Association as a Private Operator, and can contract or be invited to quote / tender for courses / learning programmes at the Community Centres / Clubs (CCs) and Residents' Commitee (RC) Centres.