About Us

Pianovers Meetup #57, Group picture

SGMusic Pte Ltd operates ThePiano.SG, Singapore’s first piano portal dedicated to the promotion of piano music in Singapore, and leads the largest local piano community of piano lovers in Singapore.

Closely followed by 10,000 piano lovers on our Facebook Page, we have conducted 105 Pianovers Meetup to date, showcased a total of 2,222 public performances, comprising 1,406 unique pieces played by 344 Pianovers, and clocking a whopping total performance time of 302,091 seconds.

 

 

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ThePiano.SG’s Activities, and Services

Since SGMusic’s incorporation in 2015, we have evolved from a startup with humble beginnings to a nationally-recognised leader in the field of piano. Through our weekly meetups at Urban Park @ URA Centre, known as Pianovers Meetup, we have provided a platform for ordinary piano lovers, known as Pianovers, who might not otherwise have had the opportunity to know like-minded piano enthusiasts, share their knowledge and experiences, build their own performing profiles, and showcase their talents. This outdoor event also doubles as an activity hub where people connect and bond and reinforce their relationship with one another.

Apart from Pianovers Meetups, we also conduct other ad-hoc events that cover the gamut of areas including lifestyle, social responsibility and education. Pianovers Sailaway is a piano-themed yacht event that sees over 40 people sail in the open sea with four pianos on board. Pianovers Hours is an evening of dinner and music held in a restaurant with a baby grand piano. Both events incorporate the element of lifestyle into piano events. Above all, we at ThePiano.SG believe in social responsibility and nurturing the next generation of piano players. We run a programme known as Pianovers Assist, under which pre-loved pianos are contributed by kind donors and passed to qualified beneficiaries on rotation. 

In addition to conducting events, ThePiano.SG provides a suite of piano-related services, comprising (i) common services like Piano Tuning, Piano Moving and Piano Disposal, Find a Piano Teacher, Buy a New Piano, Online Store with a wide range of piano-themed products and gifts, Pianovers Rewards Card loyalty programme that unlocks exclusive discounts and benefits, as well as Photo Ordering for purchase of high-resolution pictures in our Photo Albums, (ii) advertising services like Email Marketing, Facebook Marketing, and Piano Teacher Listing, and (iii) Events / Occasions services like Hire a Pianist, Pianovers Giveaway, and Book a Yacht with Pianos.

 

ThePiano.SG’s Greater Social Purpose

In line with the objectives above that benefit the individual piano players, there is a greater social purpose to our activities. ThePiano.SG’s activities, especially Pianovers Meetup, is more than simply connecting people via a piano community. We also strengthen the Singapore spirit, and more importantly, build social cohesion and promoting racial harmony. This is achieved through bringing people of different races, languages and religions together and indulging in common music-themed activities in a common space.

Adding to the above, Pianovers School, a programme under which we bring the piano to schools in an effort to allow the students to discover the joy of playing and enjoying music, is also very much in line with values that are inculcated in students as part of Singapore’s education system. Having a child from another school perform on stage allows him to build confidence outside the school’s context and promotes collaboration between different entities in the education system. 

Furthermore, when students play in the common space, they build confidence in themselves. This has the effect of fostering positive relationships with not just their classmates but also their schoolmates at large. All these activities allows the student population to develop the culture of music appreciation, builds a culture of performing and spreads the joy of playing the piano. All these go very much hand in hand with the larger ecosystem that is the national-level piano community.

We were invited by People's Association to be a private operator, and have been licensed as one since August 2017. This was done with the aim of bringing piano closer to the heartlands at the Community Centres.

 

ThePiano.SG’s Feature In Mainstream media

As a testament to the role that ThePiano.SG has played in connecting people in the piano community, we have been featured in Casio Music Circle Newsletter, a publication from Casio Singapore, and comes hot on the heels of our appearance in Challenge Magazine, the publication of the Public Service Division, Prime Minister’s Office, and more recently, another appearance in Singapore’s national daily The Straits Times.

Apart from being featured in print publications, ThePiano.SG has also appeared on television news. We were seen on Channel 5, Channel 8, and Channel NewsAsia. Learn more » 

 

Vision

To be the leader in connecting people in the piano community.

 
2018 Nov 29
Pianover can now select up to a maximum of 6 of his own performances recorded at Pianovers events in his Pianover Profile, giving him an opportunity to showcase them more visibly to his audience.
2018 Nov 11
From Pianovers Meetup #101 onwards, there's a new format to Mini-Recitals in Pianovers Meetup. Performers can play the piano and another instrument, including vocals, as we explore the versatility of the piano with additional instruments.
2018 Nov 05
All 18 performance slots for Pianovers Recital 2018 are fully sold within a day!! Thank you all registered performers for your support! We look forward to having you on the stage really soon!
2018 Nov 04
ThePiano.SG celebrates its 100th Pianovers Meetup, and sets a new attendance record with a whopping total of 70+ Pianovers!
2018 Oct 12
Two months after the launch of the Used Pianos Listing, we are now ranked on Page #1 of Google Search Engine! Our Used Pianos Listing allows sellers to sell their used piano or pre-owned piano in the shortest possible time by reaching the widest targeted audience.
2018 Sep 21
ThePiano.SG puts up its new Pianovers T-Shirt today for sale! Be part of the big family of piano lovers, and be a proponent of piano music!
2018 Aug 12
ThePiano.SG launches the Used Pianos Listing, and allows sellers to sell their used piano or pre-owned piano in the shortest possible time by reaching the widest targeted audience. What's more, a YouTube video can be added to a listing, and allow the buyer to have a preview of the used piano.
2018 Jul 21
ThePiano.SG had its 4th Pop-Up Stall at Suntec Hall 404, and we took the chance to display our latest arrivals, comprising apparels and piano-themed handbags.
2018 Jul 07
ThePiano.SG is honoured to have been invited by People's Association to deliver a piano performance at the Luncheon of 6th Meeting of Governors/Mayors of Asean Capitals (MGMAC) on 7 July 2018. This event, held at the Parliament House, was the latest instalment of the event and was hosted by Singapore this year. It was attended by over 40 delegates from the 10 Asean nations, and was chaired by Mayor Low Yen Ling, with Mr Masagos Zulkifli, Minister for the Environment and Water Resources as Guest of Honor.
2018 Jun 09
On 9 June 2018, Pianovers Sailaway #2 was attended by many piano lovers, and local artistes. Throughout the evening, many beautiful songs were played, across both the salon and the upper deck. Many people also took pictures and videos of the wonderful setup inside the yacht and of themselves with the pianos. It was certainly a very memorable and magical experience! Playing the piano will never be the same again!
2018 Jun 09
ThePiano.SG had its 3rd Pop-Up Stall at Serangoon Gardens Country Club. We were invited to bring to the club's bazaar our wide range of piano-themed products and gifts.
2018 May 17
ThePiano.SG Online Store now sells pianos! As a start, we have put up four Steinway-Essex pianos for your immediate purchase at an exclusive price! We will be bringing in more soon, and you can look forward to a wider collection, both digital and acoustic.
2018 May 07
ThePiano.SG had its 2nd Pop-Up Stall at Bedok Point, Level 1. Over seven days, we showcased our wide range of piano-themed products and gifts.
2018 Apr 07
ThePiano.SG had its first Pop-Up Stall at Suntec Convention Concourse, Level 3. Over two days, a most elaborate stall, complete with the offerings from the Online Store, showcases the wide range of piano-themed products and gifts that ThePiano.SG carries.
2018 Feb 27
It was with great honour that ThePiano.SG was involved in the unveiling of two pianos at Tanjong Pagar Centre on 4 February 2018. We were interviewed, and we are delighted that the interview has appeared in the Tanjong Pagar Centre’s online magazine, Stories By TPC, titled "Music In The Key Of C".
2018 Feb 08
ThePiano.SG launches map of Public Pianos in Singapore, allowing anyone, including tourists to Singapore to have access to these pianos.
2018 Jan 14

ThePiano.SG Online Store is launched, and now offers an online depository of piano-themed items, ranging from accessories to stationery!

2017 Oct 23

ThePiano.SG was interviewed by Casio Singapore, and was featured in its latest Casio Music Circle Newletter, Issue #3.

2017 Oct 19

Pianovers Meetup is featured in today's Straits Times, Home section - "Casual concert a boon for pianists".

2017 Oct 01

Pianover Rewards is officially launched, and is the only membership card for all your piano needs. Designed by piano lovers for piano lovers, this card unlocks exclusive discounts and benefits for Pianovers. You can now complement your musical journey with the wide range of products and services offered by our carefully-curated panel of merchants.

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